Services like DALL-E and Stable Diffusion are trained on millions of existing images, raising questions about whether their users can claim ownership over images the AI generates. The rise of powerful generative AI models that can create images has ignited debates over copyright and ownership. She explained that the way the first Firefly model was built and trained is actually by leveraging Adobe Stock licensed images. The first model is focused on image generation and is designed to be safe for commercial use.

Adobe takes direct aim at copyright issues with Fireflyįirefly is a new family of creative generative AI models being launched by Adobe, according to Still. The CDP now supports generative AI for content creation and marketing optimization, using both Adobe’s own Sensei technology and that from partnerships with third-party providers. In addition to Firefly, Adobe also introduced new capabilities for its customer data platform (CDP), a tool that helps organizations manage and analyze customer data. “Hundreds of millions of people are already using features that leverage AI throughout our products.” “Generative AI is the next really important evolution in AI-driven creativity and productivity,” said Ashley Still, SVP of the creative product group at Adobe in an interview with VentureBeat.

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